A business owner asked me: how can I manage my company’s inventories more efficiently? The business owner imported soap, luggage, and cell phones, in short: assorted merchandise. He shipped in and kept hundreds of items in inventory, in which he had trouble keeping track. Sometimes he had too many items in storage or had tooContinue reading “Knowing Your Inventory ABC’s”
Tag Archives: sales
Embracing Supply Chain Productivity in Strategic Planning
“No, we will not change our sales policy,” the general manager of the consumer goods wholesale trading company tersely said. As I was formerly a logistics manager and land transportation service provider (trucker for short), the wholesaler GM was asking me for advice on how to bring down transportation costs, which had been rising sharply. Continue reading “Embracing Supply Chain Productivity in Strategic Planning”
Building the Entrepreneur’s Business via Supply Chains
All businesses begin from entrepreneurship, in which creative individuals turn ideas into profitable realities. There had been many who tried their luck as entrepreneurs. Many failed; some succeeded. It didn’t matter if the products or services entrepreneurs introduced seemed mundane or looked grandiose. What mattered was that entrepreneurs worked hard to develop their ideas intoContinue reading “Building the Entrepreneur’s Business via Supply Chains”
Who’s Responsible for Collections?
It’s a question that bothers many organizations. Who should be responsible for collecting debts from customers? Some people say it should be Sales, because a sale to a customer ends not with an order that is delivered but with an order that is collected. Others say it should be the Supply Chain, particularly Logistics, orContinue reading “Who’s Responsible for Collections?”
Discerning What We Can Change versus What We Cannot
A long time ago I tried to start a business in which I’d deliver basic consumer products to small provincial stores. I’d buy products from major wholesalers and sell them at small profit margins. I’d offer my customers products at close to wholesale prices and I’d deliver items as soon as there were ordered. AsContinue reading “Discerning What We Can Change versus What We Cannot”
The Need to Conform Before We Can Sell
There used to be a time when we made things, and they’d sell. Artists would draw their paintings or sculpt their masterpieces, display them, and people would walk up to buy them. Artisans would produce their wares (e.g. potteries, garments, trinkets), place them in front of their houses, and customers would purchase them outright. Continue reading “The Need to Conform Before We Can Sell”
When Friends Become Customers
Several years ago, I approached an old classmate from high school who was in the construction business and asked him if he can quote me for a big project I was undertaking. He replied, “sorry, I’m too busy with other jobs.” Recently, I asked a friend if she can quote me for some equipment sheContinue reading “When Friends Become Customers”
A Primer on the Process of Order Creation & Fulfilment
The process of customer order creation and fulfilment is a core task of many enterprises. An order creation & fulfilment process in a business-to-business (B2B) relationship typically consists of the following steps: Enterprises who sell directly to end-users, that is business-to-consumer (B2C, e.g., supermarkets, e-commerce, restaurants) typically have a simpler process: Enterprises who offer services,Continue reading “A Primer on the Process of Order Creation & Fulfilment”
What Our Customers Expect
What do our customers expect from us? The Total Quality movement from the 1980’s preached that the people we work with are either “suppliers” or “customers.” We played the role of either one. The idea of TQM was to do the right thing right the first time when we, as “suppliers,” serve our “customers.” WeContinue reading “What Our Customers Expect”
Demand Fulfilment Begins Before the Order, Not After
As managers of our enterprises. we entice our customers to select our products & services. Once our customers show interest in the items we are selling, the demand creation process comes closer to ending, and the demand fulfilment comes closer to beginning. Hence, we don’t wait for customers to order when we start the fulfilmentContinue reading “Demand Fulfilment Begins Before the Order, Not After”
Ellery's Essays 