We fulfil demand in different ways. For instance, we make products available such as at store shelves. Another example is we customise and deliver based on what our customers order. We encounter challenges in fulfilling demand, however. And we sometimes don’t know we do. I went to a newly opened convenience store one SundayContinue reading “Three (3) Real-Life Cases of Demand Fulfilment”
Tag Archives: supply chain management
Demand Fulfilment Begins Before the Order, Not After
As managers of our enterprises. we entice our customers to select our products & services. Once our customers show interest in the items we are selling, the demand creation process comes closer to ending, and the demand fulfilment comes closer to beginning. Hence, we don’t wait for customers to order when we start the fulfilmentContinue reading “Demand Fulfilment Begins Before the Order, Not After”
The Order-Winning Operations Strategy
We, whether we are executives, entrepreneurs, or employees, face challenges and disruptions every day. Most of us have goals or at least have things we want to realise or get done. We hate it when we run into obstacles. We therefore develop strategies to anticipate and overcome them, if not get around them. Goals areContinue reading “The Order-Winning Operations Strategy”
Formulating the Operations Strategy
Every enterprise has a strategy. Not all have an operations strategy. A strategy is not a vision nor is it a mission. A strategy is also not a goal and nor is it an action plan. A vision is a desired future state. Where do we want to be 1 to 5 years from now?Continue reading “Formulating the Operations Strategy”
The Supply Chain Orchestra
In August of 1990, Iraq invaded Kuwait. The United States of America led a coalition of nations to counter the invasion via a military campaign that started with Operation Desert Shield and then with Operation Desert Storm. In November 1990, General Fred Franks, Jr., commander of the US Army VII Corps, deployed the Corps’ fiveContinue reading “The Supply Chain Orchestra”
Developing the Right Demand Fulfilment Strategy
A large fast-food chain hired executives from a fast-moving consumer goods (FMCG) multinational. The owners of the fast-food chain wanted the best and the brightest and they thought that the former executives from the multinational FMCG would best meet their expectations. They were almost right. The former executives spent a lot of time revamping theContinue reading “Developing the Right Demand Fulfilment Strategy”
What to Do with Unserved Orders
A global fast-moving consumer goods (FMCG) corporation had set up a contact centre in Singapore to centralise sales orders management in the Asia-Pacific region. Customers and field sales of the Southeast Asian market of the FMCG company would inquire or send their orders via email, SMS, or via internet calls to the Singapore office. TheContinue reading “What to Do with Unserved Orders”
Supply Chain Engineers Have Much to Offer
‘There were nearly 2.2 million mentions of “supply chain” on Twitter in the fourth quarter of 2021, some five times more than in any quarter in 2019, before the Covid-19 pandemic…’ Global supply chains were a mess in 2022, so it seems when one reads any business news article or video that year. SinceContinue reading “Supply Chain Engineers Have Much to Offer”
The Pros & Cons of Steady-Stream Supply Chains
The two (2) managers of the large multinational consumer goods corporation coined it steady-stream. Both managers, one from sales and the other in charge of orders processing, agreed that the constant volume rushes every month-end were not acceptable. It would be more beneficial to have a smooth flow of supply rather than a spike atContinue reading “The Pros & Cons of Steady-Stream Supply Chains”
‘I Don’t Believe in Supply Chains’
The retail owner didn’t believe in supply chain management and I don’t blame her. The retail owner runs a store that sells office supplies. Her business was hit by the coronavirus pandemic that began in 2020 but which she recovered from as soon as infections subsided and the local government lifted restrictions. The retailContinue reading “‘I Don’t Believe in Supply Chains’”
Ellery's Essays 