The CEO of the consumer goods multinational put me on the hot seat. “Why aren’t we serving these pending orders?” He pointed to the pages of computer printouts on the conference room table. I didn’t understand why I was the only one there. Where was the chief supply chain officer or the logistics director? ItContinue reading “What is the Aim of Serving Orders?”
Tag Archives: delivery
Don’t Underestimate an Old-Fashioned Manual Inventory System
Ben (not his real name) was the warehouse-in-charge person at a printing press company. His job, as the title suggests, was to receive, store, and issue materials and products going to and coming from the printing press’s production lines. Ben tracked the inventories of items via his Daily Warehouse Status Report (DWSR). It essentially wasContinue reading “Don’t Underestimate an Old-Fashioned Manual Inventory System”
The Supply Chain Surrounds Every Product
The enterprise sells, its customers order, and the enterprise delivers. This constitutes the basic process of demand fulfilment. As the enterprise creates demand through marketing & sales, it fulfils it. The enterprise and the customer agree on the terms and conditions of the latter’s order. Delivery of the order should arrive at the right place,Continue reading “The Supply Chain Surrounds Every Product”
“Where’s My Order?”
“Where’s my order?” I heard the lady say to the server at the diner. A family of four had been waiting for their food. Their appetizers and some entrees arrived but not all. The lady who was apparently the wife and mother of the family was impatient. “Please cancel the order if you cannot serveContinue reading ““Where’s My Order?””
Fast-Food Doesn’t Mean Available
Late one Sunday morning, while driving, I had a craving for an extra-long chicken sandwich from my favourite fast-food restaurant. I stopped by the restaurant’s nearest fast-food drive-thru only to hear the lady’s voice from the box say the sandwich is out of stock. When calling the hotline of another fast-food restaurant close to 12Continue reading “Fast-Food Doesn’t Mean Available”
Engineering Supply Chain Productivity
We are only as productive as that of our vendors and customers. If vendors don’t deliver the materials we need when we need it, we wouldn’t be able to make available products no matter how efficient our manufacturing & logistics operations are. And if customers habitually cancel or change their orders which they booked withContinue reading “Engineering Supply Chain Productivity”
Discerning What We Can Change versus What We Cannot
A long time ago I tried to start a business in which I’d deliver basic consumer products to small provincial stores. I’d buy products from major wholesalers and sell them at small profit margins. I’d offer my customers products at close to wholesale prices and I’d deliver items as soon as there were ordered. AsContinue reading “Discerning What We Can Change versus What We Cannot”
A Primer on the Process of Order Creation & Fulfilment
The process of customer order creation and fulfilment is a core task of many enterprises. An order creation & fulfilment process in a business-to-business (B2B) relationship typically consists of the following steps: Enterprises who sell directly to end-users, that is business-to-consumer (B2C, e.g., supermarkets, e-commerce, restaurants) typically have a simpler process: Enterprises who offer services,Continue reading “A Primer on the Process of Order Creation & Fulfilment”
Value Chains, Supply Chains, & Our Wrong Mindsets
Michael Porter introduced the Value Chain model in his seminal book, Competitive Advantage,1 in 1985. The value chain broke down activities of the firm (the enterprise) and how they collectively contribute to the value of products & services. How well activities perform and interrelate would manifest in the margins, which are the difference between valueContinue reading “Value Chains, Supply Chains, & Our Wrong Mindsets”
Three (3) Real-Life Cases of Demand Fulfilment
We fulfil demand in different ways. For instance, we make products available such as at store shelves. Another example is we customise and deliver based on what our customers order. We encounter challenges in fulfilling demand, however. And we sometimes don’t know we do. I went to a newly opened convenience store one SundayContinue reading “Three (3) Real-Life Cases of Demand Fulfilment”
Ellery's Essays 