demand creation – Ellery's Essays

Demand Fulfilment Begins Before the Order, Not After

As managers of our enterprises. we entice our customers to select our products & services. Once our customers show interest in the items we are selling, the demand creation process comes closer to ending, and the demand fulfilment comes closer to beginning. Hence, we don’t wait for customers to order when we start the fulfilmentContinue reading “Demand Fulfilment Begins Before the Order, Not After”

Dissecting Demand and Its Four (4) Stages

What do we think of when we discuss demand? We tap it, capture it, deliver it, and get people to pay for it, but do we really know what it is? We equal demand with how long a line is at a restaurant, or by the sheer number of customers at a shop. We sayContinue reading “Dissecting Demand and Its Four (4) Stages”