
It’s March 2026, and just when I thought I could settle down and focus on my business after the usually gruelling annual routines of renewing permits and wrapping up the accounting records of the previous year, another disruption to my well-laid plans looms in the horizon.
January of every year is predominantly about renewing permits with and paying steep taxes to governments of Philippine cities where my family businesses are registered. February is when I submit withholding tax reports to the Philippines’ Bureau of Internal Revenue (BIR), which is no better in red-tape bureaucracy than the city governments.
March is when I would try to focus back to the basics of managing my family business, as in planning new projects.
But as soon as March of 2026 had begun, the Middle East erupted into war and local media announced that fuel prices will be going up by a lot—a way, way lot.
That means higher prices in the offing which means higher costs and expenses. I once again find myself scrambling to reshape strategy for my business.
Disruption is the new normal.
In March 2019, also after I was done with the same annual routines from the previous months of January & February, my household together with many others had no water for several days. The water company stopped supply which it said was due to falling reservoir levels (the real reason was outright incompetence). The disruption was enough to cost my and many businesses some significant amounts of expenses and some lost sales.
Before the COVID-19 pandemic hit, I and a few million businesspeople, were optimistic for the year 2020. It was a new decade and there were new technologies to tap. Opportunities were knocking. But when March 2020 came, there were lockdowns, shutdowns, and everybody’s thoughts for a prospectively profitable year disintegrated.
COVID was virtually a two-year disruption and when it waned in 2022, I and many others though we could finally look forward to a much better 2023.
But then Russia invaded Ukraine in February 2022. That ensuing war disrupted ocean cargo and air travel. Prices went up. Plans were thrown out the door.
By 2025, I and again many other businesspeople were already getting used to disruptions. The Americans announced see-sawing tariffs which made everyone unsure of what and how much goods from other countries to sell or buy. Prices went up again including wages which made it harder to hire and retain workers.
And in March 2026, there was war in the Middle East and fuel prices, et al, were going way up. Another disruption I or other businesspeople did not really expect.
I thought I was already desensitised to disruption and had been overconfident that I could anticipate any new one. But here I am surprised by the turn of events.
During COVID, leaders expounded on a new normal to look forward to. They perhaps thought it would be a world of new technologies boosted by automation and artificial intelligence.
Instead, here I am together with countless businesspeople, roiling from one disruption after another, year after year, still getting surprised. (Is it me or do disruptions seem to happen frequently in March?)
What’s the lesson I have been learning?
Change is the only constant in business, and it doesn’t necessarily originate from me or others. It happens whether we like it or not and in consequences I am not necessarily privy to beforehand.








