It’s a question that bothers many organizations. Who should be responsible for collecting debts from customers? Some people say it should be Sales, because a sale to a customer ends not with an order that is delivered but with an order that is collected. Others say it should be the Supply Chain, particularly Logistics, orContinue reading “Who’s Responsible for Collections?”
Tag Archives: sales
Discerning What We Can Change versus What We Cannot
A long time ago I tried to start a business in which I’d deliver basic consumer products to small provincial stores. I’d buy products from major wholesalers and sell them at small profit margins. I’d offer my customers products at close to wholesale prices and I’d deliver items as soon as there were ordered. AsContinue reading “Discerning What We Can Change versus What We Cannot”
The Need to Conform Before We Can Sell
There used to be a time when we made things, and they’d sell. Artists would draw their paintings or sculpt their masterpieces, display them, and people would walk up to buy them. Artisans would produce their wares (e.g. potteries, garments, trinkets), place them in front of their houses, and customers would purchase them outright. Continue reading “The Need to Conform Before We Can Sell”
When Friends Become Customers
Several years ago, I approached an old classmate from high school who was in the construction business and asked him if he can quote me for a big project I was undertaking. He replied, “sorry, I’m too busy with other jobs.” Recently, I asked a friend if she can quote me for some equipment sheContinue reading “When Friends Become Customers”
A Primer on the Process of Order Creation & Fulfilment
The process of customer order creation and fulfilment is a core task of many enterprises. An order creation & fulfilment process in a business-to-business (B2B) relationship typically consists of the following steps: Propose: Enterprise via marketing & sales presents product or service (i.e. item) to customers. Request: Customer expresses interest Quote: Enterprise provides prices, terms,Continue reading “A Primer on the Process of Order Creation & Fulfilment”
What Our Customers Expect
What do our customers expect from us? The Total Quality movement from the 1980’s preached that the people we work with are either “suppliers” or “customers.” We played the role of either one. The idea of TQM was to do the right thing right the first time when we, as “suppliers,” serve our “customers.” WeContinue reading “What Our Customers Expect”
Demand Fulfilment Begins Before the Order, Not After
As managers of our enterprises. we entice our customers to select our products & services. Once our customers show interest in the items we are selling, the demand creation process comes closer to ending, and the demand fulfilment comes closer to beginning. Hence, we don’t wait for customers to order when we start the fulfilmentContinue reading “Demand Fulfilment Begins Before the Order, Not After”
Formulating the Operations Strategy
Every enterprise has a strategy. Not all have an operations strategy. A strategy is not a vision nor is it a mission. A strategy is also not a goal and nor is it an action plan. A vision is a desired future state. Where do we want to be 1 to 5 years from now?Continue reading “Formulating the Operations Strategy”
Dissecting Demand and Its Four (4) Stages
What do we think of when we discuss demand? We tap it, capture it, deliver it, and get people to pay for it, but do we really know what it is? We equal demand with how long a line is at a restaurant, or by the sheer number of customers at a shop. We sayContinue reading “Dissecting Demand and Its Four (4) Stages”
One-Way Conversations Are Never Good
A salesman boasted that his meeting with customers went well. He did all the talking and pushed his customers to agree to whatever he suggested. “Dominating the meeting is important,” the salesman said, “it avoids the meeting turning into a gripe session and at the same time, focuses on getting what we want.” Many executivesContinue reading “One-Way Conversations Are Never Good”
