A long time ago I tried to start a business in which I’d deliver basic consumer products to small provincial stores. I’d buy products from major wholesalers and sell them at small profit margins. I’d offer my customers products at close to wholesale prices and I’d deliver items as soon as there were ordered. AsContinue reading “Discerning What We Can Change versus What We Cannot”
Tag Archives: sales
The Need to Conform Before We Can Sell
There used to be a time when we made things, and they’d sell. Artists would draw their paintings or sculpt their masterpieces, display them, and people would walk up to buy them. Artisans would produce their wares (e.g. potteries, garments, trinkets), place them in front of their houses, and customers would purchase them outright. Continue reading “The Need to Conform Before We Can Sell”
When Friends Become Customers
Several years ago, I approached an old classmate from high school who was in the construction business and asked him if he can quote me for a big project I was undertaking. He replied, “sorry, I’m too busy with other jobs.” Recently, I asked a friend if she can quote me for some equipment sheContinue reading “When Friends Become Customers”
A Primer on the Process of Order Creation & Fulfilment
The process of customer order creation and fulfilment is a core task of many enterprises. An order creation & fulfilment process in a business-to-business (B2B) relationship typically consists of the following steps: Enterprises who sell directly to end-users, that is business-to-consumer (B2C, e.g., supermarkets, e-commerce, restaurants) typically have a simpler process: Enterprises who offer services,Continue reading “A Primer on the Process of Order Creation & Fulfilment”
What Our Customers Expect
What do our customers expect from us? The Total Quality movement from the 1980’s preached that the people we work with are either “suppliers” or “customers.” We played the role of either one. The idea of TQM was to do the right thing right the first time when we, as “suppliers,” serve our “customers.” WeContinue reading “What Our Customers Expect”
Demand Fulfilment Begins Before the Order, Not After
As managers of our enterprises. we entice our customers to select our products & services. Once our customers show interest in the items we are selling, the demand creation process comes closer to ending, and the demand fulfilment comes closer to beginning. Hence, we don’t wait for customers to order when we start the fulfilmentContinue reading “Demand Fulfilment Begins Before the Order, Not After”
Formulating the Operations Strategy
Every enterprise has a strategy. Not all have an operations strategy. A strategy is not a vision nor is it a mission. A strategy is also not a goal and nor is it an action plan. A vision is a desired future state. Where do we want to be 1 to 5 years from now?Continue reading “Formulating the Operations Strategy”
Dissecting Demand and Its Four (4) Stages
What do we think of when we discuss demand? We tap it, capture it, deliver it, and get people to pay for it, but do we really know what it is? We equal demand with how long a line is at a restaurant, or by the sheer number of customers at a shop. We sayContinue reading “Dissecting Demand and Its Four (4) Stages”
One-Way Conversations Are Never Good
A salesman boasted that his meeting with customers went well. He did all the talking and pushed his customers to agree to whatever he suggested. “Dominating the meeting is important,” the salesman said, “it avoids the meeting turning into a gripe session and at the same time, focuses on getting what we want.” Many executivesContinue reading “One-Way Conversations Are Never Good”
Solving Problems, Cultivating Ideas Together
I worked for Procter & Gamble Philippines in the late 1980’s. I was a production manager who oversaw the food packing lines of the company. As production manager, I was invited at times to join the food brand team meetings led by marketing managers, who were responsible for their respective products’ success. P&G is famousContinue reading “Solving Problems, Cultivating Ideas Together”
Ellery's Essays 