The enterprise sells, its customers order, and the enterprise delivers. This constitutes the basic process of demand fulfilment. As the enterprise creates demand through marketing & sales, it fulfils it. The enterprise and the customer agree on the terms and conditions of the latter’s order. Delivery of the order should arrive at the right place,Continue reading “The Supply Chain Surrounds Every Product”
Tag Archives: demand
Demand Fulfilment Means Keeping One’s Promises
The airport lounge no longer granted access via my platinum credit card. The credit card’s fine print did warn that perks may be withdrawn without notice. The bank dangled the lounge perk on top of other benefits. I took it and the bank succeeded in selling me the card. But I’m unhappy because I noContinue reading “Demand Fulfilment Means Keeping One’s Promises”
Fast-Food Doesn’t Mean Available
Late one Sunday morning, while driving, I had a craving for an extra-long chicken sandwich from my favourite fast-food restaurant. I stopped by the restaurant’s nearest fast-food drive-thru only to hear the lady’s voice from the box say the sandwich is out of stock. When calling the hotline of another fast-food restaurant close to 12Continue reading “Fast-Food Doesn’t Mean Available”
Engineering Supply Chain Productivity
We are only as productive as that of our vendors and customers. If vendors don’t deliver the materials we need when we need it, we wouldn’t be able to make available products no matter how efficient our manufacturing & logistics operations are. And if customers habitually cancel or change their orders which they booked withContinue reading “Engineering Supply Chain Productivity”
Deliberate Scarcity
Whenever I go see my doctor at her clinic at the hospital, I always would find myself waiting in line with other patients. The clinics adjacent to my doctor’s would also have patients waiting, in which sometimes the queues would overflow into the corridor. Even if I had called ahead and set an appointment, IContinue reading “Deliberate Scarcity”
Managing Performance
We as supply chain managers typically oversee the following: It’s all part of our job to be perfect in serving customers and productive in meeting the standards of our superiors. We manage demand to synchronise supply. We manage inventories to make available products & services and make sure we don’t have too much (or tooContinue reading “Managing Performance”
Managing Demand
Supply chains had been under a lot of pressure. Since year 2020, supply chain managers had to deal with shortages in merchandise and rising costs for reasons traced to the coronavirus pandemic, natural disasters, deteriorating trade relations between countries, and military conflicts. The need for supply chain engineering was mentioned repeatedly as a newContinue reading “Managing Demand”
We’re Expected to be Perfect & Productive in Demand Fulfilment
Supply chains encompass most, if not all, of what we use in our daily lives. And for those of us who work in them, the supply chain professionals, we only have one basic task: Fulfil Demand And when we do that task: They expect nothing less. We can’t afford to be less than perfect andContinue reading “We’re Expected to be Perfect & Productive in Demand Fulfilment”
What Should We Do When There’s Clamour?
In November 2022, this happened: One month earlier, in Manila, Philippines (and similarly in other places around the world), this also happened: And from mid-year 2022 to April 2023, as demand for travel spiked after many countries lifted three (3) years of coronavirus pandemic restrictions: When demand for products & services and enterprises are unableContinue reading “What Should We Do When There’s Clamour?”
What Our Customers Expect
What do our customers expect from us? The Total Quality movement from the 1980’s preached that the people we work with are either “suppliers” or “customers.” We played the role of either one. The idea of TQM was to do the right thing right the first time when we, as “suppliers,” serve our “customers.” WeContinue reading “What Our Customers Expect”
Ellery's Essays 