The enterprise sells, its customers order, and the enterprise delivers. This constitutes the basic process of demand fulfilment. As the enterprise creates demand through marketing & sales, it fulfils it. The enterprise and the customer agree on the terms and conditions of the latter’s order. Delivery of the order should arrive at the right place,Continue reading “The Supply Chain Surrounds Every Product”
Tag Archives: marketing
Knowing Your Inventory ABC’s
A business owner asked me: how can I manage my company’s inventories more efficiently? The business owner imported soap, luggage, and cell phones, in short: assorted merchandise. He shipped in and kept hundreds of items in inventory, in which he had trouble keeping track. Sometimes he had too many items in storage or had tooContinue reading “Knowing Your Inventory ABC’s”
The ‘Suki’ Way to Supply Chain Excellence
On a typical early morning at any wet market in the Philippines, groups of housewives & domestic helpers would be seen moving from one vendor’s stall to another to buy fish, vegetables, poultry, & meat. Most of what the stall vendors sell are fresh, or just delivered via dealers or transporters who retrieved the productsContinue reading “The ‘Suki’ Way to Supply Chain Excellence”
The Two Fundamental Tasks of Business
A business enterprise has two fundamental tasks: All activities of an enterprise revolve around these two tasks. Demand creation is about cultivating an idea, enrolling followers to that idea, and manifesting that idea in products or services that the followers would buy. Demand fulfilment is about making available or delivering those products and services thatContinue reading “The Two Fundamental Tasks of Business”
Embracing Supply Chain Productivity in Strategic Planning
“No, we will not change our sales policy,” the general manager of the consumer goods wholesale trading company tersely said. As I was formerly a logistics manager and land transportation service provider (trucker for short), the wholesaler GM was asking me for advice on how to bring down transportation costs, which had been rising sharply. Continue reading “Embracing Supply Chain Productivity in Strategic Planning”
Building the Entrepreneur’s Business via Supply Chains
All businesses begin from entrepreneurship, in which creative individuals turn ideas into profitable realities. There had been many who tried their luck as entrepreneurs. Many failed; some succeeded. It didn’t matter if the products or services entrepreneurs introduced seemed mundane or looked grandiose. What mattered was that entrepreneurs worked hard to develop their ideas intoContinue reading “Building the Entrepreneur’s Business via Supply Chains”
Solving Problems Before They Become Calamities
Starbucks Corporation had reported lower sales in the second quarter of its fiscal year ending March 31, 2024. This led to the coffee chain company’s stock price tumbling by as much as 12% on April 30, 2024. Starbucks’ chief executive officer, Laxman Narasimhan, cited customers abandoning their app orders because of very long waiting timesContinue reading “Solving Problems Before They Become Calamities”
Discerning What We Can Change versus What We Cannot
A long time ago I tried to start a business in which I’d deliver basic consumer products to small provincial stores. I’d buy products from major wholesalers and sell them at small profit margins. I’d offer my customers products at close to wholesale prices and I’d deliver items as soon as there were ordered. AsContinue reading “Discerning What We Can Change versus What We Cannot”
The Need to Conform Before We Can Sell
There used to be a time when we made things, and they’d sell. Artists would draw their paintings or sculpt their masterpieces, display them, and people would walk up to buy them. Artisans would produce their wares (e.g. potteries, garments, trinkets), place them in front of their houses, and customers would purchase them outright. Continue reading “The Need to Conform Before We Can Sell”
A Primer on the Process of Order Creation & Fulfilment
The process of customer order creation and fulfilment is a core task of many enterprises. An order creation & fulfilment process in a business-to-business (B2B) relationship typically consists of the following steps: Enterprises who sell directly to end-users, that is business-to-consumer (B2C, e.g., supermarkets, e-commerce, restaurants) typically have a simpler process: Enterprises who offer services,Continue reading “A Primer on the Process of Order Creation & Fulfilment”
Ellery's Essays 