The enterprise sells, its customers order, and the enterprise delivers. This constitutes the basic process of demand fulfilment. As the enterprise creates demand through marketing & sales, it fulfils it. The enterprise and the customer agree on the terms and conditions of the latter’s order. Delivery of the order should arrive at the right place,Continue reading “The Supply Chain Surrounds Every Product”
Tag Archives: delivery
“Where’s My Order?”
“Where’s my order?” I heard the lady say to the server at the diner. A family of four had been waiting for their food. Their appetizers and some entrees arrived but not all. The lady who was apparently the wife and mother of the family was impatient. “Please cancel the order if you cannot serveContinue reading ““Where’s My Order?””
Fast-Food Doesn’t Mean Available
Late one Sunday morning, while driving, I had a craving for an extra-long chicken sandwich from my favourite fast-food restaurant. I stopped by the restaurant’s nearest fast-food drive-thru only to hear the lady’s voice from the box say the sandwich is out of stock. When calling the hotline of another fast-food restaurant close to 12Continue reading “Fast-Food Doesn’t Mean Available”
Engineering Supply Chain Productivity
We are only as productive as that of our vendors and customers. If vendors don’t deliver the materials we need when we need it, we wouldn’t be able to make available products no matter how efficient our manufacturing & logistics operations are. And if customers habitually cancel or change their orders which they booked withContinue reading “Engineering Supply Chain Productivity”
Discerning What We Can Change versus What We Cannot
A long time ago I tried to start a business in which I’d deliver basic consumer products to small provincial stores. I’d buy products from major wholesalers and sell them at small profit margins. I’d offer my customers products at close to wholesale prices and I’d deliver items as soon as there were ordered. AsContinue reading “Discerning What We Can Change versus What We Cannot”
A Primer on the Process of Order Creation & Fulfilment
The process of customer order creation and fulfilment is a core task of many enterprises. An order creation & fulfilment process in a business-to-business (B2B) relationship typically consists of the following steps: Enterprises who sell directly to end-users, that is business-to-consumer (B2C, e.g., supermarkets, e-commerce, restaurants) typically have a simpler process: Enterprises who offer services,Continue reading “A Primer on the Process of Order Creation & Fulfilment”
Value Chains, Supply Chains, & Our Wrong Mindsets
Michael Porter introduced the Value Chain model in his seminal book, Competitive Advantage,1 in 1985. The value chain broke down activities of the firm (the enterprise) and how they collectively contribute to the value of products & services. How well activities perform and interrelate would manifest in the margins, which are the difference between valueContinue reading “Value Chains, Supply Chains, & Our Wrong Mindsets”
Three (3) Real-Life Cases of Demand Fulfilment
We fulfil demand in different ways. For instance, we make products available such as at store shelves. Another example is we customise and deliver based on what our customers order. We encounter challenges in fulfilling demand, however. And we sometimes don’t know we do. I went to a newly opened convenience store one SundayContinue reading “Three (3) Real-Life Cases of Demand Fulfilment”
The Order-Winning Operations Strategy
We, whether we are executives, entrepreneurs, or employees, face challenges and disruptions every day. Most of us have goals or at least have things we want to realise or get done. We hate it when we run into obstacles. We therefore develop strategies to anticipate and overcome them, if not get around them. Goals areContinue reading “The Order-Winning Operations Strategy”
Three (3) Questions Supply Chain Managers Always Need to Answer
When it comes right down to it, supply chain managers have three (3) questions to answer: How do we get what we need when we need it? How do we make available what whoever needs them at when they need them? How do we deliver to whomever wants them when they need them? When supplyContinue reading “Three (3) Questions Supply Chain Managers Always Need to Answer”
Ellery's Essays 