A business enterprise has two fundamental tasks: All activities of an enterprise revolve around these two tasks. Demand creation is about cultivating an idea, enrolling followers to that idea, and manifesting that idea in products or services that the followers would buy. Demand fulfilment is about making available or delivering those products and services thatContinue reading “The Two Fundamental Tasks of Business”
Tag Archives: demand fulfilment
Shifting the Supply Chain Management Paradigm
Supply chains consist of interdependent relationships within and between enterprises. No one enterprise dominates an entire supply chain, though many have tried. And because we who work in supply chains participate in these relationships, we need to learn to work with each other, if not together. We, therefore, require a paradigm shift. Most of usContinue reading “Shifting the Supply Chain Management Paradigm”
The Three (3) Supply Chain Cycles
Supply chains span from sources to users, passing from one enterprise to the next. And we cannot manage supply chains on our own. We need to work together with vendors, customers, and service providers in procuring, producing, and delivering the goods & services. We, perhaps, see supply chains and our individual place in them likeContinue reading “The Three (3) Supply Chain Cycles”
A Primer on the Process of Order Creation & Fulfilment
The process of customer order creation and fulfilment is a core task of many enterprises. An order creation & fulfilment process in a business-to-business (B2B) relationship typically consists of the following steps: Enterprises who sell directly to end-users, that is business-to-consumer (B2C, e.g., supermarkets, e-commerce, restaurants) typically have a simpler process: Enterprises who offer services,Continue reading “A Primer on the Process of Order Creation & Fulfilment”
What Our Customers Expect
What do our customers expect from us? The Total Quality movement from the 1980’s preached that the people we work with are either “suppliers” or “customers.” We played the role of either one. The idea of TQM was to do the right thing right the first time when we, as “suppliers,” serve our “customers.” WeContinue reading “What Our Customers Expect”
Ellery's Essays 