R&D – Ellery's Essays

The Two Fundamental Tasks of Business

A business enterprise has two fundamental tasks: All activities of an enterprise revolve around these two tasks. Demand creation is about cultivating an idea, enrolling followers to that idea, and manifesting that idea in products or services that the followers would buy. Demand fulfilment is about making available or delivering those products and services thatContinue reading “The Two Fundamental Tasks of Business”

Formulating the Operations Strategy

Every enterprise has a strategy. Not all have an operations strategy. A strategy is not a vision nor is it a mission. A strategy is also not a goal and nor is it an action plan. A vision is a desired future state. Where do we want to be 1 to 5 years from now?Continue reading “Formulating the Operations Strategy”

Solving Problems, Cultivating Ideas Together

I worked for Procter & Gamble Philippines in the late 1980’s. I was a production manager who oversaw the food packing lines of the company. As production manager, I was invited at times to join the food brand team meetings led by marketing managers, who were responsible for their respective products’ success. P&G is famousContinue reading “Solving Problems, Cultivating Ideas Together”