new products – Ellery's Essays

Solving Problems, Cultivating Ideas Together

I worked for Procter & Gamble Philippines in the late 1980’s. I was a production manager who oversaw the food packing lines of the company. As production manager, I was invited at times to join the food brand team meetings led by marketing managers, who were responsible for their respective products’ success. P&G is famousContinue reading “Solving Problems, Cultivating Ideas Together”

What Is the Right Supply Chain Model for New Products?

A lot has to get done when it comes to launching a new product. Aside from marketing and selling, enterprise executives need to know how much to make, how much to stock, and how they’ll spread that stock. If the new product is replacing an older one, the enterprise would need to figure out whatContinue reading “What Is the Right Supply Chain Model for New Products?”