The enterprise sells, its customers order, and the enterprise delivers. This constitutes the basic process of demand fulfilment. As the enterprise creates demand through marketing & sales, it fulfils it. The enterprise and the customer agree on the terms and conditions of the latter’s order. Delivery of the order should arrive at the right place,Continue reading “The Supply Chain Surrounds Every Product”
Tag Archives: ecommerce
Why We Need Policies and Why They Can Make or Break A Business
A young businessman had set up a wholesale business selling consumer goods in downtown Manila. His competitors, however, told him he won’t succeed. Competition was indeed fierce. There were several wholesalers already established and they sold at cut-throat prices at razor-thin profit margins. To get market share, the new wholesaler would have to offer betterContinue reading “Why We Need Policies and Why They Can Make or Break A Business”
Why We Need to Collaborate & Not Accommodate in Improving Supply Chains
We formalise our supply chain relationships via agreements we forge with our partners, who are our vendors, 3rd party service providers, & customers. We manage our supply chain operations to ensure we perform to the agreed expectations of our partners. Most supply chains have existing infrastructure in place when we negotiate with our partners. OurContinue reading “Why We Need to Collaborate & Not Accommodate in Improving Supply Chains”
We Should Be Grateful to People We Don’t See
We say ‘thank you’ when people send us a gift, open a door for us, or treated us to lunch. We thank people we see. But how about people we don’t see? When we eat at a restaurant, we thank the waiter. But do we thank the chef, his assistants, the dishwashers, and the administrativeContinue reading “We Should Be Grateful to People We Don’t See”
It’s Bad When We Turn Away Customers, Very Bad
Customers are the lifeblood of our businesses. If we don’t have customers, our businesses die; it’s that simple. Yet, many of us who are business owners turn away customers for any number of reasons. Sometimes, the reasons are due to the limits our businesses have. Restaurants turn away customers because they have no more tablesContinue reading “It’s Bad When We Turn Away Customers, Very Bad”
Lessons Learned from E-Commerce
December 28, 2020. We ordered the food but couldn’t find the riders to deliver them. Our family of cousins, uncles, and aunts couldn’t be together for New Year’s Eve. Reunions and parties were not allowed in lieu of ongoing restrictions brought on by the CoVID-19 pandemic. Instead, we ordered food from a food shop andContinue reading “Lessons Learned from E-Commerce”
Ellery's Essays 