The enterprise sells, its customers order, and the enterprise delivers. This constitutes the basic process of demand fulfilment. As the enterprise creates demand through marketing & sales, it fulfils it. The enterprise and the customer agree on the terms and conditions of the latter’s order. Delivery of the order should arrive at the right place,Continue reading “The Supply Chain Surrounds Every Product”
Tag Archives: fulfilment
Demand Fulfilment Means Keeping One’s Promises
The airport lounge no longer granted access via my platinum credit card. The credit card’s fine print did warn that perks may be withdrawn without notice. The bank dangled the lounge perk on top of other benefits. I took it and the bank succeeded in selling me the card. But I’m unhappy because I noContinue reading “Demand Fulfilment Means Keeping One’s Promises”
How Sales & Supply Chain People Can Work Together
Customer inquiries and quotations have long been seen as traditional jobs of sales professionals. Field sales representatives visit customers and strive to get orders from them. When customers inquire, sales professionals are expected to answer with accurate information. Trouble starts when sales professionals have no adequate answers to give. Sales professionals may know prices, terms,Continue reading “How Sales & Supply Chain People Can Work Together”
Ellery's Essays 