A global fast-moving consumer goods (FMCG) corporation had set up a contact centre in Singapore to centralise sales orders management in the Asia-Pacific region. Customers and field sales of the Southeast Asian market of the FMCG company would inquire or send their orders via email, SMS, or via internet calls to the Singapore office. TheContinue reading “What to Do with Unserved Orders”
Tag Archives: chief supply chain officer
Why Enterprises Need A Chief Supply Chain Officer
“Behind every great leader there was an even greater logistician.” -M. Cox On a trip to Saudi Arabia in 1990 at the start of preparations preceding Desert Storm, the American-led military operation to take back Kuwait from invading Iraqi forces, United States Air Force General Chuck Horner was granted only one companion to accompany him. Continue reading “Why Enterprises Need A Chief Supply Chain Officer”
Ellery's Essays 