market share – Ellery's Essays

Supply Chain Improvement Doesn’t Start with Fixing One’s Own Operations

It’s a popular notion that we fix our operations before we think about collaborating with our partners, i.e., vendors, service providers, & customers. We, after all, would like to show a position of productive strength when we negotiate with our partners as we try to convince them to enrol into whatever agenda we have (e.g.,Continue reading “Supply Chain Improvement Doesn’t Start with Fixing One’s Own Operations”

Flagships & Anchors

Every enterprise has a flagship. A flagship is an enterprise’s leading product. It’s the brand that customers identify with the enterprise or it’s the enterprise’s number one item in terms of customer popularity or sales. We know The Coca-Cola Company by its flagship namesake, Coca-Cola. Likewise, we know the Pepsico corporation from its Pepsi lineContinue reading “Flagships & Anchors”