Burning the Midnight Oil & the Work-Life Balance Myth

Not a very long time ago, people avoided working at night because they didn’t have enough light.  But for those who did have to work at night, they had to make do with whatever source of light they had.  Up to the early 20th century, people had little in the way of light after dusk. Continue reading “Burning the Midnight Oil & the Work-Life Balance Myth”

Dissecting Demand and Its Four (4) Stages

What do we think of when we discuss demand? We tap it, capture it, deliver it, and get people to pay for it, but do we really know what it is?  We equal demand with how long a line is at a restaurant, or by the sheer number of customers at a shop.  We sayContinue reading “Dissecting Demand and Its Four (4) Stages”