A business enterprise has two fundamental tasks: All activities of an enterprise revolve around these two tasks. Demand creation is about cultivating an idea, enrolling followers to that idea, and manifesting that idea in products or services that the followers would buy. Demand fulfilment is about making available or delivering those products and services thatContinue reading “The Two Fundamental Tasks of Business”
Tag Archives: human resources
Paying Attention versus Getting Attention
A columnist at a leading daily newspaper writes every week about ghosts, spirits, reincarnation, or in other words, supernatural stuff. He is obviously popular as he’s been writing for the newspaper for decades. He seems to be doing well as he’s consulted for some people and spoke at gatherings. I laugh at how people canContinue reading “Paying Attention versus Getting Attention”
Ellery's Essays 