Tag Archives: brand management

Every enterprise has a flagship.  A flagship is an enterprise’s leading product.  It’s the brand that customers identify with the enterprise or it’s the enterprise’s number one item in terms of customer popularity or sales.  We know The Coca-Cola Company by its flagship namesake, Coca-Cola.  Likewise, we know the Pepsico corporation from its Pepsi lineContinue reading “Flagships & Anchors”