A Feasibility Study Starts with Defining the Problem

An employee has an idea and brings it to her boss.  The boss says “good idea!” and forms a team to do a feasibility study.  The team determines the idea feasible for a new product.  The boss authorises the introduction of the new product.  The product, however, does not sell.  Customers think it’s too expensive. Continue reading “A Feasibility Study Starts with Defining the Problem”