
There is no such thing as ghosts.
But there is such a thing as unexpected problems.
And when unexpected problems do arise, whom do you call to solve them?
The 1984 hit film, Ghostbusters had the hilarious premise of ghosts haunting New York City. But it also was about wacky scientists inventing devices to capture the ghosts. New York residents hailed the scientists as the go-to group to get rid of pesky ghosts, hence the theme song, ‘Who you gonna call?’
Whether ghosts exist or not is a debatable topic. But unanticipated problems are a certainty.
You often know whom to call for many problems, like the police for crime, the fire department for burning buildings, and lawyers for legal issues.
But whom do you call for problems you’ve not experienced too often or had never happened before?
The answer isn’t about finding whom to call, but about identifying and solving the problem. In Ghostbusters, people praised the scientists for figuring out how to fight supernatural beings. The clamour to call the scientists for their ghost-busting services came after they successfully solved a problem no one anticipated and didn’t know what to do about.