Demand Fulfilment Means Keeping One’s Promises

The airport lounge no longer granted access via my platinum credit card.  The credit card’s fine print did warn that perks may be withdrawn without notice. 

The bank dangled the lounge perk on top of other benefits.  I took it and the bank succeeded in selling me the card. 

But I’m unhappy because I no longer enjoy the perks the bank sold me for. 

Firms create demand by making promises.

Firms fulfil demand when they make good on their promises. 

About Ellery’s Essays

Published by Ellery

Since I started writing in 2019, I've written personal insights about supply chains, operations management, & industrial engineering. I have also delved in topics that cover how we deal with people, property, and service providers. My mission is to boost productivity via the problem-solving process, i.e., asking questions, developing criteria, exploring ideas. If you like what I write or disagree with what I say, feel free to like, dislike, comment, or if you have a lengthy discourse, email me at ellery_l@yahoo.com ; I'm also on LinkedIn: linkedin.com/in/ellery-samuel-lim-40b528b

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